The idea for creating Limeroad came when Mukherjee was flipping through a magazine in London and found a great piece of jewellery that she wanted to buy. But there was no way for her to instantly reach out to the seller in Mumbai. Mukherjee realised that a reliable consumer technology platform that made discovery and purchase of such products was absent. So she packed her bags and returned to India in 2011 with the vision of creating a global brand from the country. Limeroad is a fashion curation e-commerce site where users can not only mix and match accessories and dresses to create their own styles but also buy products off the site. It has managed to build a community of at least 50,000 women so far. Mukherjee feels that being a social fashion network helps them stand out in the crowded online fashion space resulting in better conversion rates among their users.
Read more in our issue dated October 14, 2016. Issue out on stands on September 30, 2016