For Shubhra Chadda, it wasn’t just the love for travel but a deep desire to live among pretty things and decorate spaces around her that formed the foundation for Chumbak, the lifestyle retail empire she built with her husband Vivek Prabhakar. She heads product design at Chumbak which makes everything from travel souvenirs, apparel, accessories, crockery to furniture. It all started when the travel-junk collector realised that India does not have quality souvenirs to offer its travellers so she began designing and making keychains, fridge magnets, sippers, coffee mugs, notebooks with the help of artisans. It didn’t take her long to realise that this was her calling and she gave up her corporate job to start her own business. She started Chumbak in 2009 with her husband joining her in 2011. Chumbak is now present in 30 plus stores across 75 product categories and is fast becoming one of the most successful lifestyle brands coming out of India.
Read more in our issue dated October 14, 2016. Issue out on stands on September 30, 2016