When she tracked the online sales of Victoria’s Secret, which was one of her clients at SAP where she worked as a consultant in 2007, Richa Kar knew she was set to change the way an Indian woman purchased intimate wear in India. Not only did she strive to eliminate the taboo associated with buying the product, she even added an element of fashion to it. With an initial investment of ₹30 lakh from friends and family, she launched Zivame in 2011. From being one of the largest online marketplaces to sell lingerie, the company has pivoted to being one that only retails its private labels. Already 70-75% of its sales were coming in from private brands. After raising nearly $50 million from investors, Kar is setting her sights high and in the next five years is looking to transform Zivame into a global fashion-focused brand for women.
Read more in our issue dated October 14, 2016. Issue out on stands on September 30, 2016